The Walking Dead
An epic is defined as a story of a heroic character set against events on a grand scale. The Walking Dead launch, featuring the image of a solitary figure amid an immense, post-apocalyptic landscape, gave viewers the promise of epic drama. AMC’s series about a handful of survivors in a zombie-filled world delivered on that promise. We developed this iconic image from sketch phase to finish, emphasizing the brave, lone hero walking toward danger at a time when the rest of the world is fleeing in panic. This powerful image captures the epic intensity of the show’s premise.
MAKING A KILLING
The Walking Dead garnered AMC’s biggest ratings to date, and broke new records for cable viewership. A critical success, this series vaulted in popularity to become the top drama in basic cable history. With this level of acclaim, the horror genre was effectively reawakened.
Consider this: with some of television’s most groundbreaking series airing on AMC, our business booms during awards season. We develop trade ad campaigns and For Your Consideration messaging designed to extend awareness and generate support for AMC’s stellar lineup of talent and programming.
JUST OUR STYLE
Key art was just the beginning. Designing the Consumer Products Style Guide allowed art directors even more latitude in establishing the tone, atmosphere and character of the series.