Paramount Home Entertainment
Refreshing a nearly 50-year-old entertainment franchise requires the delicacy of a Hollywood plastic surgeon – a star’s familiar features must still be instantly recognizable following the face-lift. By emphasizing branding over photography, we created crisp iconography for the packaging that reenergized the entire span of this sci-fi classic, from the original programs to the most recent iteration of the series.
The Full Journey
This collection of packages contains every single episode of every series. The packaging design is anchored by a familiar arch that identifies and connects the entire franchise, inspired by the emblem of the Star Trek crew uniforms. Each emblem, and thus each package, is customized according to each distinctive series.
The Original Series on Blu-Ray
Stripping the brand down to its essence was a way to refresh the original series for a new generation, without alienating core fans who appreciate the attention to detail. The Blu-ray packaging features the uniform emblems of the Enterprise’s crew, with each symbol tailored to the various jobs – yellow Command, blue Science and Medical, and red Security. The fresh take on the drama’s classic icons captures the bold tone of the original series while reenergizing the existing and potential fan-base.
The Next Generation on Blu-Ray
This series of releases launched with a sampler disc, The Next Level, offering fans a glimpse of the remastered version’s impressive detail and the digital clarity of the Blu-ray format. Color-coded with a unique gem-like hue for each season, the series rolled out with a consistent eye-catching design that framed key characters within the Starfleet insignia, accented by different angles of the USS Enterprise.
THE NEXT GENERATION DVD RE-RELEASE
For the DVD release, Canyon created highly collectible artwork with a distinctive illustrated solution. Each box features the silhouette of a major character that serves as a window revealing the Starship Enterprise in a different breathtaking region of space.
The effort to revitalize the entire Star Trek line continued with packaging for Star Trek: Enterprise. Capturing the action-driven intensity of the prequel series set in the formative years of Starfleet, the design framed key characters with bursts of energy and raw metallic forms.
Throughout our epic mission, we had the opportunity to creatively reinterpret every single series in one of science fiction’s most influential and longest-running franchises. We were thrilled to continually explore new frontiers, speaking to the emotional investment of long-time fans while inviting the next generation led to join the voyage.